We set up a Shopify store for Refill Social to facilitate online sales, ensuring their wine products reach a broader audience. We created a comprehensive brand guide to maintain consistency and strengthen the brand identity across all platforms. Additionally, we developed an engaging online wine catalogue tailored for offline events, providing attendees with easy access to their offerings.
We started by analyzing Refill Social's customer behavior and studying their competitors to understand market trends. Next, we set up and registered a Shopify store, customizing the chosen theme for optimal user experience and interface design. We crafted a unique brand identity, defining typography, color palettes, and imagery to stand out in the market. Then, we carefully organized and uploaded product information to ensure seamless browsing.
The project resulted in the creation of a comprehensive brand guide, laying out the blueprint for crafting captivating marketing materials that truly resonate with customers. This boosted brand awareness and gave the client a solid foundation for maintaining a consistent and recognizable brand identity across all channels. Additionally, an online catalog was developed, making it effortless for customers to browse and order their favorite wines from events. To further expand their reach, a user-friendly Shopify store was set up, providing a seamless online shopping experience for customers looking to purchase wine from the comfort of their homes during Covid. Together, these initiatives have positioned the client for continued success in both their online and offline endeavors.
