/Work/

Migrating and Redesigning an Artisan Winery's E-Commerce Experience

/Black & Ginger/

Black & Ginger is an innovative small-batch winery in the Grampians wine region of Victoria, Australia. They had outgrown their Squarespace site and needed a platform that could support their
expanding product catalogue, strengthen their brand identity, and provide the e-commerce flexibility to grow their direct-to-consumer sales channel.

A Visual Refresh That Captures the Brand's Character

The redesign brought Black & Ginger's adventurous, approachable personality to life through bold brand colours, distinctive typography, and high-quality product photography. Every visual detail was crafted to reflect the brand's spirit, creating a digital experience as distinctive as their wines.
Black & Ginger Logo Print | Bamozz

A Smooth Migration from Squarespace to Shopify

We managed the full migration from Squarespace to Shopify, ensuring all content, product data, and brand assets transferred cleanly. The move gave Black & Ginger a more flexible, scalable platform, with stronger e-commerce functionality and the tools
to grow their online store alongside their wine production.

Features Built for Long-Term Growth

Beyond the redesign, we integrated features designed to support Black & Ginger's growth, including an optimized shopping cart, an Instagram carousel for community engagement, and a subscription form to keep their audience connected with new releases and events. Each feature was selected to strengthen customer relationships and
support ongoing sales momentum.

Other Work

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