Migrating and Redesigning an Artisan Winery's E-Commerce Experience

The redesign brought Black & Ginger's adventurous, approachable personality to life through bold brand colours, distinctive typography, and high-quality product photography. Every visual detail was crafted to reflect the brand's spirit, creating a digital experience as distinctive as their wines.

We managed the full migration from Squarespace to Shopify, ensuring all content, product data, and brand assets transferred cleanly. The move gave Black & Ginger a more flexible, scalable platform, with stronger e-commerce functionality and the tools
to grow their online store alongside their wine production.

Beyond the redesign, we integrated features designed to support Black & Ginger's growth, including an optimized shopping cart, an Instagram carousel for community engagement, and a subscription form to keep their audience connected with new releases and events. Each feature was selected to strengthen customer relationships and
support ongoing sales momentum.