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Migrated Black and Ginger's website from SquareSpace to Shopify, giving it a fresh new look and feel. Sorted out domain connection and URL redirect, making sure everything flowed smoothly. Gave their website a complete redesign, making it stand out from the crowd. Customized their Shopify theme to match their unique style and vibe. Integrated some awesome apps to add extra functionality and make life easier. With these goals in mind, Black and Ginger were ready to take their online presence to the next level!
Timing and preparing for the right moment to launch
Approaches & Solutions
For Black and Ginger's website, we suggested, installed, and seamlessly integrated Shopify apps to enhance functionality. We ensured the site had a responsive design, making it look great on any device. Conducting heuristic evaluations and competitor research, we fine-tuned the site, ensuring it stood out in the market. Applying the 7 Principles of UX, we prioritized user experience, along with accessibility design to make the site user-friendly for all.
project goals
The website smoothly transitioned from SquareSpace to Shopify in July 2023, aligning perfectly with the brand's vision for their new product launch and events. This migration and redesign helped Black and Ginger attracted more followers and expanded their customer base by seamlessly integrating and collaborating with Instagram.
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